Canadian Heroes Program

GM Heroes Program | We Thank You

GM CANADIAN HEROES APPRECIATION PROGRAM

All of Canada thanks you. As do we.

In recognition of the selfless acts of service to our country during these unprecedented times, please enjoy an upgraded 'Heroes Appreciation Discount' of $1000 off on almost any new 2021 or 2022 Chevrolet, Buick, GMC or Cadillac1.

All active, reserve and veteran military personnel (including spouses), Active Canadian firefighters, police, EMT/paramedics, 911 dispatchers and their respective spouses, all active Nurses, Doctors and Professional Healthcare Workers at Canadian hospitals, clinics and retirement/nursing homes are eligible. Plus, this great new offer can be combined with our other retail discounts and partner programs that really add up to savings!

Program Details

To participate, simply bring proof of either a current or past Canadian Forces membership, First-Responders: valid proof of employment/government-issued ID, Professional Healthcare Workers: valid proof of current employment (i.e., recent pay stub, ID badge, etc.) and license where applicable to our dealership. With so many eligible vehicles to choose from, you have an exciting decision to make. Please contact us for further details.

FREQUENTLY ASKED QUESTIONS

A: The GM Canadian Heroes Appreciation Discount is a $1000 credit to be used by All active, reserve and veteran military personnel (including spouses), Active Canadian firefighters, police, EMT/paramedics, 911 dispatchers and their respective spouses, all active Nurses, Doctors and Professional Healthcare Workers at Canadian hospitals, clinics and retirement/nursing homes towards the purchase of a New Chevrolet, Buick, GMC or Cadillac model. For full program details & information see dealer for details or call us at 519-235-0363.

A: The following people are eligible:

Canadian Forces personnel who qualify for this program include:

  • Active members
  • Reserves
  • Veterans
  • Spouses** of any of the above including surviving spouses

First Reponders who qualify for this program include:

  • Active Canadian Firefighters
  • Active Canadian Police
  • EMT/Paramedics
  • 911 Dispatchers
  • And, respective spouses

Professional Healthcare Workers who qualify for this program include active:

  • Nurses
  • Doctors
  • Professional Healthcare Workers at Canadian Hospitals, Clinics and Retirement/Nursing Homes

A: Come see us to discuss eligible New Chevrolet, Buick, GMC and Cadillac models.

A: Simply bring proof of either a current or past Canadian Forces membership, First-Responders: valid proof of employment/government-issued ID, Professional Healthcare Workers: valid proof of current employment (i.e., recent pay stub, ID badge, etc.) and license where applicable to our dealership.

A: There is no restriction on the number of vehicles an eligible individual can purchase/lease through the Canadian Heroes Appreciation Discount.

A: Only spouses are eligible to share the discount.

A: We will be able to provide details on the down payment of your chosen vehicle.

A: Yes. The Canadian Heroes discount can be combined with other GM programs such as:

  • GM Card
  • Student Bonus
  • Mobility program

A: Yes, in most cases.1

A: Yes you can order a vehicle through this program rather than choosing one from our inventory.

A: Yes. See us for details.

A: We will be able to provide more information on trade-ins.

* Active, reserve and veteran military personnel (including spouses), active service personnel, Active Canadian firefighters, police, EMT/paramedics, 911 dispatchers and their respective spouses, Active Nurses, Doctors and Professional Healthcare Workers at Canadian hospitals, clinics and retirement/nursing homes, will receive $1000 (tax inclusive) towards the purchase or lease of an eligible 2020 or 2021 Chevrolet, Buick, GMC or Cadillac delivered between April 1, 2020 – January 4, 2021. Excludes Chevrolet Volt and Cadillac ELR. Must present proof of present or former membership in the Canadian Forces to be eligible. GM Canada may modify, extend or terminate offers in whole or in part at any time without notice. Conditions and limitations apply. See dealer for details.
** Includes widowed spouses of eligible Canadian Forces personnel. Proof of spousal relationship required. ©2019 General Motors of Canada Company. All rights reserved.
1This program may not be combined with certain other consumer incentives available on GM vehicles. Excluding Chevrolet Volt and Cadillac ELR. Must present proof of present or former membership in the Canadian Forces to be eligible. See dealer for details.
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