Huron Motor Products Earns 2022 DealerRater Ontario Buick & GMC Dealer of the Year Award for High-Quality Customer Experience

Across Ontario, Huron Motor Products is Best-reviewed by Buick & GMC Shoppers

Exeter, ON – 2022-02-23 – Huron Motor Products is awarded a 2022 Dealer of the Year Award in Ontario by DealerRater, a leading car dealer review and reputation management platform and company of Cars.com Inc. (NYSE: CARS). The Dealer of the Year Award recognizes auto dealerships across the U.S. and Canada that are evaluated first-hand by shoppers and report best-in-class in customer service, quality of work, friendliness, pricing and overall experience in their reviews in their state.

“DealerRater.com experienced record consumer review volume in 2021 - more than 1.1 million. This is a strong testament to the ability of dealers and their teams to adapt quickly to new shopping expectations. They’ve stepped up in a big way to meet consumer needs with outstanding service, and Huron Motor Products stood out among its peers,” said DealerRater General Manager Jamie Oldershaw. “It is imperative, not just during challenging times, but also when our industry returns to normal to deliver above and beyond customer experiences to car shoppers and Huron Motor Products provided superior customer service in 2021.”

Top-reviewed dealers engage in digital-first services.

Home delivery and virtual appointments were powerful drivers of positive reviews. Winning dealers who offered these services scored on average a 97% positive review rate, nearly 5 percentage points higher than dealers without.¹

The Dealer of the Year Awards indicate the value car shoppers place on dealers’ adaptability to provide the very best service even when the industry is challenged by inventory shortages and increased car prices.

“Investing in digital marketing is so vital to your business success in today’s day and age. And, focusing on Dealer Reviews is a huge part of that puzzle” said Huron Motor Products Digital Marketing Coordinator Max Carter.

Successful dealers engage with customers, a critical component to their success.

The digital engagement of employees at dealerships proved especially critical this past year as car shoppers conducted the bulk of their research and vehicle purchases online. Award-winning dealers on average responded to customer reviews over five times more frequently than non-winning dealers.¹ Dealers that go above and beyond traditionally respond within 24 hours.

Additionally, about 91% of winners provide their staff with Employee Profile Pages on DealerRater, which allows car shoppers to ask questions and connect with individual salespeople at a dealership before ever stepping on the lot.¹

DealerRater Dealer of the Year Award Methodology

The DealerRater Dealer of the Year Awards are presented annually to the top U.S. and Canadian car dealers with 25 or more reviews based on categories such as customer service, quality of work, friendliness, pricing and overall experience, key drivers of repeat and referral business. The scoring algorithm considers the dealership’s average DealerRater star rating as well as the total number of reviews written about the dealership during the 2021 calendar year.

Visit DealerRater.com for a full list of winners, U.S. and Canada.

¹ DealerRater Internal Data, January 2022

ABOUT DEALERRATER

DealerRater, a Cars.com company, is a leading car dealer review and reputation management platform that empowers dealerships to efficiently grow their brands by accelerating, automating and amplifying positive review generation across digital channels. By offering a product suite that allows qualified dealerships to manage their digital presence and build and maintain their online reputation, DealerRater helps dealers drive new customer connections every day, achieve higher SEO rankings and, ultimately, generate higher-quality leads that close, faster.

Founded in 2002, DealerRater reviews cover 44,000 U.S. and Canadian dealerships, including a network of more than 5,000 Certified Dealers, that reaches an audience of more than 34 million consumers each month.